Marketing manager resume example
Marketing is one of the easiest fields to quantify — pipeline, revenue, conversion, cost per acquisition — and one where vague resumes stand out the most. This example shows the difference.
By the OpusStride team · Updated · 1 min read
Example marketing manager resume
Written for US employers. The employer is fictional and the figures are illustrative — replace them with your own.
Professional summary
Marketing manager with 8 years in B2B SaaS, leading demand generation across paid, content and lifecycle channels. Built a team of 4 and grew marketing-sourced pipeline from $2M to $7M a year while lowering cost per opportunity.
Experience
Marketing Manager, Demand Generation
Cobalt Analytics (fictional), Denver, CO · Jan 2021 – Present
- Grew marketing-sourced pipeline from $2M to $7M annually by rebuilding paid search and launching an account-based program.
- Reduced cost per sales opportunity by 35% through budget reallocation driven by multi-touch attribution.
- Launched a quarterly benchmark report that generated 4,000 leads and became the company’s top-performing content asset.
- Hired and managed a team of 4 marketers across paid media, content and marketing operations.
Skills
Demand generation · Paid search and social · Marketing automation (HubSpot) · Attribution · Content strategy · Budget management · Team leadership
Numbers that matter in marketing
- Pipeline and revenue sourced or influenced.
- Conversion rates at each stage, and how they changed.
- Cost per lead, opportunity or acquisition.
- Budget managed and team size.
Frequently asked questions
- What if I can’t share revenue figures?
- Use percentages or relative changes ("grew pipeline 3x", "cut cost per lead by a third") instead of absolute amounts.
Templates for this
Related reading
Put it into practice
Build it from a region-matched template, then check what an ATS reads.